Digital in the real world

Between traditional economy and digital economy

What is the problem we want to solve

There are numerous examples of companies that have been able to adapt and invent new business models thanks to the opportunities offered by this new economic revolution.

The fundamental question we must ask ourselves is the following:

Have these companies really re-designed the traditional logic of their businesses by adopting a "value proposition" capable of creating a new socio-economic and environmental paradigm, or taken the opportunity of digitization to the detriment of tomorrow's future?

How we navigate the digital economy

Integration of digital technologies

The term digital economy refers to an economy based on the advancement of digital information technologies – digitization or digital transformation – which is increasingly merging with the traditional economy. The digital economy involves the integration of digital technologies into everyday life, through the digitization of what can be digitized.

Each asset that can be digitized acquires a series of advanced technologies that allow it to increase its functionality in addition to the physical ones already possessed. The asset takes on the connotation of intelligent – ​​smart – able to offer a combination of results by exploiting the combination of autonomous, semi-autonomous and manual operations.

Digitization has thus changed the boundaries of economic-industrial development making it possible to create a network of connections throughout the development of digital information and communication technologies that extend far beyond the connection to the Internet. The digital economy differs from the term "internet economy" or "new economy" coined around the 2000s which is characterized by a dependence on the connection to the internet, from which the economic value generated derives.

Evolution of economic value

The concept of digital economy is therefore closely related to the evolution of the derived economic value as well.

The digital economy is characterized by the fundamental aspect linked to the high volume of information resources – Big Data – made available in a fast and varied way which, if processed efficiently and effectively, allow for better understanding and decision making.

These data-sets are so voluminous that they require non-traditional processing methods to analyze and transform them into useful information for making operational decisions and solving problems of an increasingly complex business or society.

The transition from an analogical to a digital economy that characterized the third industrial revolution - so-called Digital revolution – paved the way for the fourth industrial revolution which is characterized by the growth of connectivity between the physical world and the digital-cybernetic world with an ever increasing level of automation and optimization of activities.

What is our position

ARTI project was born on the wave of the development of the digital economy, considering it fundamental and a priority to take advantage of this monumental change to direct important decisions towards the development of a new socio-economic and financial paradigm, capable of placing Cultural Heritage at the center of the economy, to ensure equitable and human-centered growth.

Today, in fact, the importance of directing the development and opportunities of the digital economy a topic of absolute importance on which the future scenario depends, as well as the preservation of our planet and its habitants

ARTI believes that every company must assume its own responsibility in making both operational and strategic decisions. Adapting new strategies, to take advantage of the opportunities offered to us by digitization, can no longer be dissociated from a medium-long term vision.

Although we trust that regulation is going to monitoring this context, defining ad-hoc directives to guarantee and protect the community from severe material events and risks, ARTI believes that every company must be assessed through the intrinsic ability to keep strong social values ​​and local traditions. In this sense, we will be able to direct technological innovation towards new principles of reciprocity and social inclusion, making the digital economy an enormous opportunity for overall community and the planet.

Get in touch with us

ARTI develops its network with creative and cultural companies (CCIs) to create a solid relationship between tangible and intangible cultural heritage. We work to enhance the Made in Italy, creating collaboration, sharing skills, synergies and resources.

We believe that economic growth must be a shared challenge and that cultural and natural heritage is the primary element for the growth of the person, company, city, region, nation, planet.

There is no future if we do not preserve our biodiversity which is today closely linked to economic growth. If there is no safeguarding of biodiversity, there will be no basis on which to grow local economy and capital.

ARTI contributes by helping ICC to create a long-term strategy capable of dealing with technological development with an innovative and responsible approach.

The experience and collaboration with selected organizations allows us to be involved in evaluation and analysis projects to define solutions necessary for the sustainable growth of our ICC partner, for the development of innovative business models capable of integrating with the opportunities dictated by ESG regulation and by the SDGs objectives of the United Nations 2030 agenda.

ARTI therefore aims works across the challenges that characterize the agendas of the top management of our cultural and creative companies both in the short and long term, seeking solutions that can enhance the ability to make "Made in Italy" and promoting the conditions to strengthen the meaning of Cultural Heritage.

If you are a creative and cultural company, which stands out for its know-how and the relation, even generational, with the territory and local traditions, which enrich the notion of Heritage, contact us!